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By Michael L. Gruenberg

each side of the negotiating desk are represented during this sensible and much-needed consultant by means of Michael L. Gruenberg, a veteran of the digital details box. With over 30 years promoting info to libraries of all kinds and sizes, Gruenberg’s time-tested tips, recommendations, and methods come jointly in a must-read consultant for revenues pros and their library shoppers alike. The author’s own tales are geared to aiding salespeople and librarians comprehend what the “other man” is grappling with on the way to in attaining the very best end result for everybody. His hard-won insights and information make clear the significance of relationships, a few harsh realities of the company global, and the “music” of the revenues experience.

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Buying and Selling Information: A Guide for Information Professionals and Salespeople to Build Mutual Success by Michael L. Gruenberg


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